The Art of the Title


1. A title sequence is basically an introduction to a film, and is always played at the start of the film as the introduction.

2. A title sequence has many functions, such as displaying the main cast and crew on the screen at the start, and just simply introducing the film. It sets the films tone, theme and genre.

3. Three films are: Intolerance, Casino Royale and Donnie Brasco.

4. King Kong
Use of typography elements: The eight massive size, bold and metallic letters are used to represent King Kong as a being. The thick letters and imposing and definitely catch your eye and again represent the magnitue of Kong. The colour is in black and white, yet the colour of the text still stands out massively and the imposing contrast surprises the viewer, much like Kong would.

Use of visual imagery: There is no sound that is available in the video, but the massive letters moving towards the viewer make them feel like something is actually coming for them, and to take them aback.

Mood/Feeling: The opening scene sets a chaotic/destructive mood which in turn would make the viewer feel somewhat scared and feel like they are in danger. It keeps the viewer on their toes and not relaxed.

5. Regarding the theme and content, the title sequence suggest something dangerous and imposing, and is most likely a thriller film judging solely from the title.

6. ALIEN
Use of typography elements: The spacious, white text set against a space background contrast eachother really well and definitely set the tone for the rest of the film. The small white letters represent the isolation of where the film is set and how the characters should be perceived when watching the film - isolated and small.

Use of visual imagery: The background again represents isolation and that the audience should feel like they are alone in the middle of nowhere when watching the film.

Mood/Feeling: It creates a dark aura of mystery and danger, and the unknown alien planet in the background represents the fear of the unknown.

7. Regarding the theme and content, the title sequence presents that the audience will be taken into the unknown and face their fears. The genre of the film is most likely horror.

8. Richard Morrison looks for a nuance that gives his films a lot of flavour so that the viewer is intrigued and wants to watch the rest of the film.
 
Sweeny Todd
Use of Typography Elements (text): The title sequence uses white text that medium sized and mostly  placed to the left or right of the screen to depict the roles of the cast members. All of the text is white apart from the name of the film, which is big and red to show the importance.

Use of visual imagery/sound elements: The music gives a creepy aura and definitely depicts the genre of the film, which is horror and thriller. Regarding the visual imagery, the blood flow is prevalent as that symbolises death. 

Mood/feeling: The mood is extremely darkening and utilises the enigma code, it raises many questions such as why the blood and who's is it?

9. The title sequence presents that death will play a huge part in the film and that the house will be setting, therefore death will occur in the house. It also demonstrates a horror theme.

10. Batman

Use of typographic elements: The yellow stands out on the black and it contrasts it extremely well. All of the important cast and crew members are in capitals, symbolizing their importance.

Use of visual imagery/sound effects: The music builds up as the sequence goes on making the audience feel like something significant is going to happen. The cobblestone street which the imagery represents also brings up a darkening atmosphere, as if it needs to be saved.

Mood/Feeling: It definitely gives of a darkening mood, as if something rather bad is going to happen. The soundtrack however somewhat negates it as it's quite heroic.

11. The sequence gives off a mysterious theme as the soundtrack contrasts with the dark atmosphere and low key lighting.

12.
"This industry is very specific and if you do a good job then you tend to be remembered by directors and producers." - Sweeny Todd - Implies Success

"The Batman 1989 environment was not that homogenized. In fact, there weren’t many people on the same platform and we were all very individual." - Batman - Success